Pens are small & fairly cheap. In respect to using them as gifts, they are well used. They don’t get discarded until they have been fully used. Depending on usage, they usually have a life span of 1 – 2 months.. They are a perfect giveaway, because they of their versatility.
Nowadays, black ballpoint pens are the most popular ink color; many pen producers would agree. If you need advertising exposure, the black ballpoint pen cannot easily be beaten for dollar for dollar advertising and market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.
Black ballpoint pens are the most preferred amongst sales people and office workers but blue is next in line in popularity. Odd & interesting colors such as orange or pink can also be used, but are of little usability. They’re best for children’s wear businesses or party-hire companies. After all you are giving a very practical gift so it may be better to stick with blue of black ink.
When it comes to the exterior body of a pen imagination is the only limit. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.
On the pen’s body, you should first focus on company info you want to add, before thinking of the design of the body next. If you do not do this, you may end up with a great physical design that has no space for the info you want to add. This would completely defeat your advertising purpose.
Quality looking pens will be used by more people than cheap looking ones, so do not go too cheap when it comes to the body of the pen. Also do not use the cheapest pen interior. A lot of us has thrown away a pen in frustration because a pen does not work when we tried using it. If a person gets this experience from your pens, they can associate it easily with your company. They will end with a bad impression of your company.
Good suppliers of corporate gifts should be able to not only purchase the pens you want in the numbers you require, but also be able to consult you on some of the pen body design and quality aspects that we have covered.
Discover how Pen can raise your marketing now. See us to have some important Corporate Giftideas.
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